Retail

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We strive to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work.

Although our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services. Today, Amazon shoppers can find what they’re looking for online and in person. From delivering fresh produce to their doorstep to creating and distributing movies, music, and more, we are always finding new ways to delight our customers.

Teams around the world invent on behalf of our customers every day to meet their desire for lower prices, better selection, and convenient services. One way we guarantee a wide selection of products is through the 1.7 million small and medium businesses around the world selling on Amazon.com.

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud, with more than 240 fully featured services. Millions of customers are using AWS to lower costs, increase security, become more agile, and innovate faster.

We’ve long believed that AI will transform every customer experience and industry. Whether you’re shopping on Amazon.com, reading on Kindle, or one of the more than 100,000 enterprise customers using AI through AWS, check out how we’re innovating with AI.

We create and provide access to world-class entertainment through Amazon Originals, Prime Video, Audible, Wondery, Amazon Games, Twitch, Amazon Music, and more.

Every day, we invent on behalf of our customers, partners, and communities. We are focused on delivering a constellation of devices, services, and experiences that empower our customers to stay connected, safe, informed, productive, educated, and entertained.

Our Operations and award-winning Customer Service teams are at the heart of Amazon’s mission to be Earth’s most customer-centric company. Our dedicated teams create services and products that make life easier for millions of customers around the world every day.

We operate a lot like a set of startups, embracing invention and creating stores, devices, and services that our customers will use, share, and love.

Our passion for delighting customers drives us to constantly invent on their behalf. Working backward from customer needs, we’re constantly seeking to improve our services, add benefits and features, and invent new products. With this in mind, over the years we’ve launched innovative services such as Prime, Alexa and our family of Echo devices, award-winning entertainment, and exclusive Amazon products.

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